The Philippine Shopping Festival will last for the whole month of March and will be hosted by the country's largest malls including Araneta Group, Ayala Land Malls Inc., Duty Free Philippine Corporation, Filinvest Land Inc., Greenfield Development Corporation, Vista Malls, Megaworld Corporation, Ortigas Land, Power Plant Mall, Robinsons Land Corporation, Rustan Commercial Corporation, Shangri-La Plaza Corporation, SM Supermalls, and Stores Specialists Inc.
The Department of Tourism (DOT) sees the elevation of the shopping experience as one of the steps to help enhance the attractiveness of the country as a tourist destination. Shopping alongside with leisure and entertainment is recognized in the National Tourism Development Plan of 2016-2022 as one of the 10 key products.
A survey conducted by the DOT in 2018 revealed that shopping remained the principal tourist activity with 38 percent of travellers never missing out a chance to shop while touring the country.
The Philippines are now promoting the country as a "destination where shopping is fun, unique, and affordable" and encourage visitors to buy Philippine-made items.
2020 Philippine Shopping Festival Is Almost Here!
News in Asia
The 2020 Philippine Shopping Festival in the Philippines will kick off on March 1. This nationwide sale is trying to outbeat two most popular sales in the SEA – Singapore's great sale and Hong Kong's summer sale.