The airline is planning to turn to the boutique airline concept focusing on lifestyle branding to attract more travellers of younger age who are especially sensitive to 'unique concepts'.
Passengers will be offered to experience the difference on the stage of getting to the airport and till the very end of the flight. Both the style of the airline and the products on offer will get a facelift in accordance with the new concept. The airline's representative has mentioned they will focus on the Indonesian touch while rebranding their service.
Millenials have been chosen as a target group as their life attitude, values and expectations look promising. It is the 15th year of operation for Nam Air, and the airline is going to completely change its internal work pattern. These changes will affect all aspects of airline's working process – from outfits and offices to business processes. The airline believes that the new concept will help it stay in line with market trends.
Nam Air Adopts Boutique Airline Concept, Targets at Millenials
News in Asia
Nam Air, an Indonesian Jakarta-based airline, a feeder of the parent Sriwijaya Air company, is going to lure millenials with their boutique airline concept.