Speaking to Thai language reporters, TAT boss Thawatchai Arunyik said the new campaign would focus on the benefits of martial law. He said military rule was a boon to tourism as it ensured visitors would be safe and sound 24 hours a day.
The TAT governor continued by saying that due to martial law the country was safer and tourists could rest assured their wellbeing was of paramount importance to the Thai army. He finished off by saying that the TAT hoped the idea would catch on with social media websites.
After several years of political strife and contentious demonstrations on the streets of Bangkok, the Thai army staged a coup d’état on 22 May 2014. In the period since the coup, the situation in the country has stabilised under the military junta led by General Prayuth Chan-ocha.
Despite the calm, tourism industry analysts have sounded alarms warning that international visitor numbers are declining. They claim that arrivals have continued to drop even since the coup and are more than 10 per cent less when compared with the same months in 2013.
Thai tourism bureau campaign backs military junta
News in AsiaThailand’s tourism bureau is set to launch a campaign themed on military rule to attract visitors. The Tourism Authority of Thailand (TAT) is in the process of putting the finishing touches to a promotion it has entitled '24 Hours Enjoy Thailand'.