The travel recomendations the millenials are ready to consider are provided by family and friends – or even tourist brochures. In the whole the survey has shown that the young generation grows wary of social media influencers. They still follow influencers to keep abreast of trends or get indpired, but the loss of credibility now becomes obvious.
The study which covered 14 Asia Pacific markets also reveals some unexpected travel patterns popular among young travellers. World class attractions and well-known destinations are no more the main draw for the millenials who would rather visit places which have recently got through some turmoils, be it natural calamities or terrorist attacks.
Another important discovery is connected to their reluctance to share their personal information with providers of tourist services – even if promised discounts or special offers.
Technology is what young travellers rely upon. They widely use ride-sharing applications and sharing economy services for trip accommodation. The recommendations of primary importance for the millenial travellers concern saving money while travelling and exposure to new experiences.
Who and What Influences Millenial Travellers' Travel Plans?
News in Asia
No, it is neither social media influencers nor celebrities – indeed the recent survey by Amadeus has revealed that the young holidaygoers put these two groups on the very bottom of the list of things/people which influence their choice of holiday destinations.