Earlier this year Bangkok Airways produced five mascots, which gained impressive responses. Recently the airline introduced a new aircraft livery on its five 162-seat Airbus A320 with five mascots such as “Sky”, “Sunshine”, “Rocky”, “Willy” and “Daisy”. All of them have individual characters.
By using new mascots Bangkok Airways intends to expand clientage from passengers in middle age and get the youth’s favour. Moreover the airline hopes that it will attract children’s attention, which are able to change parents’ opinion in choosing airlines for family holidays.
The same as EVA Air uses Hello Kitty cartoon the Bangkok Airways will use new five mascots for various souvenir production and later will make an animated series that will run in-flight and at airline's lounges.
Bangkok Airways gets new mascots
News in Asia
Bangkok Airways introduced a new aircraft livery on its five 162-seat Airbus A320 with five mascots. The airline intends to expand clientage from passengers in middle age and get the youth’s favour by using it.