Various places will be chosen for new tourist routes to promote unexplored destinations. Among them are Northern Kerala and the Malabar region in India. The idea is to develop tourism without doing any harm to pristine nature and without disturbing calmness at the same time attracting foreign visitors who love adventure.
Adventure Rock Hill is already functioning admitting from 10to 100 tourists. It offers adventure activities like paintball, shooting, climbing and various games which might be liked by families and young travellers, in other words, by people of different age groups. Social media, bloggers are resorted to to promote tourism inthe area. They share their experience, photos, articles about traditions and customs and their impressions.
Kerala also offers trekking, rafting, kayaking, paragliding to draw more tourists. This yields results – last year the number of tourists who visited Kerala was the highest in nine years and reached 14.5 mln.
MICE tourism has good prospects, too, after lifting theliquor ban.
Responsible Tourism to Contribute to Environment Conservation in Kerala
News in Asia
Kerala Tourism is putting ‘PEPPER’ project (People’s Participation for Planning and Empowerment through Responsible Tourism) into practice. Thanks to the project the local community will benefit from tourism through environment conservation and improving the life of the population.