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Product Manager

12Go is the leading multimodal online travel agency based in Bangkok, Thailand. Founded in 2012, we offer train, flight, bus, and ferry tickets, as well as transfers, insurance, and other travel products globally.
At 12Go, our vision is to enable any customer to instantly book any route in the world. We develop technology to create memorable travel experiences for everyone, worldwide. Operating in more than 140+ countries, we have assisted over 4 million travelers, making their journeys easier and more enjoyable.
12Go employs over 200+ professionals globally. We have a performance-driven culture that emphasizes continuous feedback and professional growth.

We are seeking a dynamic and experienced Product Manager to join our team and lead the marketing domain. The ideal candidate will have a strong background in product management within the marketing field, with a focus on driving tangible, impactful actions based on data-driven insights. Reporting directly to the CPO, the Product Manager will be responsible for optimizing marketing strategies, improving conversion rates, and maximizing demand through continuous experimentation and optimization.

Requirements

  • Minimum of 3 years of experience in product management in the marketing domain
  • Familiarity with demand optimization strategies to maximize customer acquisition and retention
  • Knowledge of agile product management practices and experience in running product teams in an agile organization
  • Fluent in English, with excellent communication and collaboration skills
  • Familiarity with SQL and ability to independently deep dive on the data to extract meaningful insights

Nice to Have:

  • Experience of working with any advertising APIs (Google Ads, Meta Ads, or similar)
  • Knowledge of marketing web analytics tools, such as Google Analytics, Mixpanel, or similar platforms
  • Proficiency in SEM/SEO techniques to improve search engine visibility and drive organic and paid traffic

  • Experience in product marketing, including positioning, messaging, and go-to-market strategies

    Responsibilities:

  • Manage the product backlog, prioritize features and initiatives, and communicate the product vision to cross-functional teams.
  • Utilize marketing web analytics tools to gather insights, identify opportunities, and drive data-driven decision-making.
  • Collaborate with cross-functional teams, including design, engineering, and marketing, to deliver high-impact product improvements.
  • Monitor and analyze key performance indicators (KPIs) to track progress and identify areas for improvement.
  • Stay updated on industry trends and best practices in product management and marketing, and incorporate them into our strategies and processes.
  • Develop and execute SEM/SEO strategies to improve search engine visibility and drive targeted traffic to the platform.
  • Implement Conversion Rate Optimization (CRO) techniques to optimize website performance and increase conversion rates.
  • Drive demand optimization initiatives to maximize customer acquisition and retention.

Benefits

  • Impactful work that helps millions of travelers plan their trips every day.
  • Flexible remote working conditions.
  • Paid holidays and educational programmes.
  • Friendly atmosphere in the team.
  • Competitive salary that reflects your experience and skills.

Please send your CV to anastasiia.havrylenko@12go.asia